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Research papers

Report-back from group III

After this introduction the discussion followed by talking about the validity in the panel results (over-representing versus under-representing) . Are the members writing down everything? This is one of the key-problems when talking about the...

Catalogue: Seminar 1972: Panels
Author: Nils Röhme
June 15, 1972
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Citation

Röhme, N. (1972a, June 15). Report-back from group III. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-group-iii


Research papers

A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation

In opening the Seminar on Panels this paper is designed to provide a general view on the types of Panel operations currently in use, and some of the technical considerations on which efficient Panel running depends. It also considers some aspects of...

Catalogue: Seminar 1972: Panels
Author: John Parfitt
June 15, 1972
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Citation

Parfitt, J. (1972a, June 15). A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-general-summary-of-the-types-of-panels-in-use-their-common-characteristics-and-some-of-the-technical-considerations-involved-in-their-operation


Research papers

Classifying consumers in the 1970s

Classification is a core issue in market segmentation. Through the use of relevant criteria, manufacturers are enabled to assess whether or not particular markets are better treated as homogeneous or, rather, as composed of a heterogeneous collection...

Catalogue: Seminar 1972: Segmentation And Typology
Author: J. A. Lunn
June 15, 1972
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Citation

Lunn, J. A. (1972a, June 15). Classifying consumers in the 1970s. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/classifying-consumers-in-the-1970s


Research papers

Consumer goods market research and marketing policy

The management of an undertaking conducted on marketing lines must at all times be in a position to survey the whole multiplicity and complexity of the events occurring in the market. It is the task of market research to obtain information on the...

Catalogue: The European Marketing Research Review 1972
Author: Ulrich Bender
June 15, 1972
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Citation

Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy


Research papers

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean-François Boss
June 15, 1972
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Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/typology-and-segmentation


Research papers

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Peter Sampson
June 15, 1972
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Citation

Sampson, P. (1972a, June 15). Some observations on the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-observations-on-the-seminar


Research papers

Price research

The purpose of this present paper is to consider this and related topics in the light of the work that has so far been published. Much of it has conveniently been drawn together by Taylor and Wills in a single volume called "Pricing Strategy",...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Barry M. Hedges, Howard Biggs
August 22, 1971
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Citation

Hedges and Biggs (1971a, August 22). Price research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/price-research


Research papers

The evolution of forecasting methods and of their integration in business decision-making (French)

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
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Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making-french-


Research papers

The evolution of forecasting methods and of their integration in business decision-making

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
×

Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making